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Joe Williams

Joe the SEO is the founder, MD and Chief SEO Trainer for Tribe SEO. He has a degree in Computing Informatics from Plymouth University.

He entered the world of Search Engine Optimisation (SEO) back in 2004. Since then, SEO has been seen by some as a dark art, surrounded by hype and myths – which Joe wishes to dispel through his clear training and blog articles. He likens Google to a fair referee that takes a common-sense approach to rankings sites, which can be learnt by anyone.

Joe has provided SEO consultancy for Qantas Airlines, EasyCruise, Maxim Magazine, PC Pro, Auto Express and many more companies both large and small. These days, as well as optimising Tribe SEO itself, he takes pleasure in showing others how they can optimise their own websites.

How to Submit A Sitemap to Google (The Right Way)
Learn how to submit an XML sitemap so your pages can be indexed and found on Google (and other search engines) faster and more efficiently.
How to Add A User to Search Console
Google Search Console is a vital tool for any website that wants to succeed on Google. If you’d like to know how to add a user to Search Console, then you’ve come to the right place, and it only takes a couple of minutes. Okay, so to add a user, Search Console needs to be […]
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Google PageSpeed: 5 Steps to 100% (Mobile) Success
The Hidden Ingredient for a Lightening-Fast Google PageSpeed Score
You've been told to optimise your site for Google PageSpeed and Google Page Experience but what's the one thing that’s probably holding your site back?
Core Web Vitals Explained: Does Your Website Pass Google’s New Page Speed Test?
If you want a fast-loading site that scores highly in Google’s Page Experience update and the Core Web Vitals, you’ll want to check out this post.
Google's Page Experience Update: A New SEO Ranking Signal for 2021
Is your site ready for Google's newest ranking factor? The Page Experience signal launches in May 2021 and rewards fast-loading sites, with a great mobile UX.
Why We Rebranded
Why We Rebranded (and the Lessons Learnt Along the Way)
In 2018, we changed our brand from Zen Optimise to Tribe SEO. Of course, our domain name changed too. Moving from one domain to another is bit like moving house
Backlink Analysis in a Hummingbird World
Backlink Analysis in a Hummingbird World
Google keeps evolving ... which means your SEO needs to keep evolving too. For example, are you doing backlink analysis like this: If so, you may be in need of a change but first, let's review how Google’s evolved over the past seven years. From Strings to Things In 2012, Google announced the introduction of […]
Ways to Pick the Perfect Brand Name
5 Ways to Pick the Perfect Brand Name
You have a fantastic start-up idea. We'll show you five ways to pick the perfect brand name that resonates with your customers and your vision.
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