Joe the SEO is the founder, MD and Chief SEO Trainer for Tribe SEO. He has a degree in Computing Informatics from Plymouth University.

He entered the world of Search Engine Optimisation (SEO) back in 2004. Since then, SEO has been seen by some as a dark art, surrounded by hype and myths – which Joe wishes to dispel through his clear training and blog articles. He likens Google to a fair referee that takes a common-sense approach to rankings sites, which can be learnt by anyone.

Joe has provided SEO consultancy for Qantas Airlines, EasyCruise, Maxim Magazine, PC Pro, Auto Express and many more companies both large and small. These days, as well as optimising Tribe SEO itself, he takes pleasure in showing others how they can optimise their own websites.

As well as teaching SEO here at Tribe SEO, he's also an SEO lecturer over at the Digital Marketing Institute.