About Us

Formerly Zen Optimise, Tribe SEO offers search engine optimisation (SEO) training that helps your business grow online.
Stay up-to-date with the latest SEO news and tutorials.

Proven SEO Training

Since 2010, we’ve helped 100s of businesses and 1000s of students succeed with search engines. What started off as face-to-face SEO workshops, in-and-around London, is now an online community, with a global reach.

Along the way, we’ve:

  • Achieved top rankings for “seo training” related keywords

  • Received 4.8/5 rating from 200+ customer reviews

  • Earned a 98.5% ‘recommend us to a friend’ rating

  • Provided impartial and honest expert advice

  • Helped small companies grow into larger companies


From curiosity to courage, our easy-to-remember list of 3C values guides our decision making.

  • Curiosity is a deep desire to know how things work. At Tribe SEO, we never stop learning because search engines are always evolving. We are both students and teachers of SEO.

  • Clarity is born from curiosity. It’s the ability to be easily understood and to focus on what matters most. Through our teaching, we offer one clear SEO path to follow.

  • Courage is to face fear, take action and to do the right thing. It’s a noisy online world and if you want to be found, you need the courage to stand out.

Tribe SEO is on a mission to make SEO easier, fun and more profitable for small businesses.

Meet Your Guide

Joe Williams has been an SEO since 2004. He’s been featured in the Guardian, Cosmopolitan, Huffington Post, and he’s currently the SEO lecturer at the Digital Marketing Institute. If you’re in need of an SEO guide and a path to follow, he’d love to be the one to help you along your way.

Read more about Joe.

Happy Clients

"Joe was absolutely fantastic. Clear, easy to understand and extremely interesting. Way surpassed my expectations. Made something intimidating seem completely doable. Can't wait to get started and use all my learnings to improve our website."
Saskia Sidey, Leon Restaurants
"The search engine optimisation course was really good. It taught me how to manage SEO from a client perspective. The tools introduced are brilliant and really easy to work."
Lan Wang, Aol
"The SEO training was full of useful info and flexible and personal enough to fit it to my needs. Great!"
Jakub Sobik, Anti-Slavery
"The SEO training was excellent. Firstly, it’s a subject that’s invaluable for achieving success in the internet space we work in today. Secondly, the course was run in a professional way. And finally, the trainer clearly knows his stuff and enjoys sharing his knowledge."
Monica Kaiser, Direct Gov
"Our SEO course was brilliant. We wanted a deeper insight to SEO techniques and practices as we had a basic understanding and wanted more information on what we could be doing. Joe provided an excellent course and also showed us lots of useful software and sites for use in our job."
Hannah Isaacson, Eurostar
"Really interesting course aimed at our UX/Designers and Developers. Both groups found it highly informative and interactive in ways to improve natural SEO and where the future of SEO lies. Highly recommended!"
Lawrence Hunt, BAE Systems
"Joe provides a comprehensive overview of the topic, broken down into easily-digestible morsels, as well as great training materials. I wholeheartedly recommend the SEO Training for anyone interested in the subject, whether for work or hobby purposes."
Alex Johnson, Sky
"Joe was, first and foremost, very clear in his approach – he highlighted tips that will be of much use in our day to day working life and provided information relative to our particular field, be it the enhancement of product copy or social media. I would definitely recommend Joe to other businesses."
Nicola Copping, Harrods
"I have an understanding of SEO but with the help of Joe’s guidance, delivery and making good use of examples and explaining it in a way that made sense, it allowed for more of an interest and an insight. I would definitely recommend him to anyone interested in this area. "
Joey Cannon, University of Bath
"Very useful course, packed with lots of practical tips and tools to advance your understanding of SEO. Also great for equipping you to deal knowledgeably with a search agency, and more importantly, revealing where your budget can often be saved by doing it."
Lauren Kreisler, Official Charts
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Tribe SEO
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