Privacy Policy

Formerly Zen Optimise, Tribe SEO offers search engine optimisation (SEO) training that helps your business grow online.
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At Tribe SEO, we respect and protect the privacy of our customers and users who visit our websites.

Updated on May 22, 2020.

This Privacy Policy covers our data collection practices and describes your rights to access, correct, or restrict our use of your personal data.

Unless we link to a different policy or state otherwise, this Privacy Policy applies when you visit or use the Tribe SEO website or related services (the “Services”).

By using the Services, you agree to the terms of this Privacy Policy. You shouldn’t use the Services if you don’t agree with this Privacy Policy or any other agreement that governs your use of the Services.

What Personal Data We Collect and Why We Collect It

Course Data

When you enrol in and take courses, we collect certain data including which courses, assignments and quizzes you’ve started and completed; your exchanges with instructors, teaching assistants, and other students; and essays, answers to questions, and other items submitted to satisfy course requirements.

Profile and Account Data

You can also choose to provide profile information like a photo, headline, website link, social media profiles, or other data. Your Profile Data will be publicly viewable by others.

In order to use certain features (like enrolling in a course), you need to create a user account. When you create or update your account, we collect and store the data you provide, like your email address, password, and date of birth, and assign you a unique identifying number (“Account Data”).

Shared Content

Parts of the Services let you interact with other users or share content publicly, including by posting reviews on a course page, asking or answering questions, sending messages to students or instructors, or posting photos or other work you upload. Such shared content may be publicly viewable by others depending on where it is posted.

Payment Data

If you make purchases, we collect certain data about your purchase (such as your name and postcode) as necessary to process your order. You must provide certain payment and billing data directly to our payment processing partners, including your name, credit card information, billing address, and postcode. For security, Tribe SEO does not collect or store sensitive cardholder data, such as full credit card numbers or card authentication data.

Communications and Support

If you contact us for support or to report a problem or concern (regardless of whether you have created an account), we collect and store your contact information, messages, and other data about you like your name, email address, location, operating system, IP address, and any other data you provide or that we collect through automated means. We use this data to respond to you and research your question or concern, in accordance with this Privacy Policy.


When you leave comments on the site we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact Forms and Marketing

Information submitted through the contact forms on our site is sent to our company email, hosted by Gmail. Google adheres to the EU “Privacy Shield” policy and you can find more information about this here. We also store this in ActiveCampaign which is our customer relationship management (CRM) system that helps us to manage customer data.

While we keep these submissions for customer service purposes they are never used for marketing purposes unless you have explicitly consented to be added to our newsletter or other marketing activities.


Tribe SEO and service providers acting on our behalf (like Google Analytics and third-party advertisers) use server log files and automated data collection tools like cookies, tags, scripts, customized links, device or browser fingerprints, and web beacons (together, “Data Collection Tools”) when you access and use the Services. These Data Collection Tools automatically track and collect certain System Data and Usage Data when you use the Services. In some cases, we tie data gathered through those Data Collection Tools to other data that we collect as described in this Privacy Policy.


In addition to Google Analytics, we are using the following statistics on our site for performance and monitoring:

Affiliate performance statistics – statistics regarding our affiliates

Installer statistics – statistics regarding the number of plugin installations of our products in clients, also includes the site info like PHP version, WordPress version used, etc.

Support statistics – statistics regarding our supporters and clients about how many tickets created, resolved, pending, etc.

ThriveCart data – statistics regarding our sales, conversion rates, refunds, etc.

Who We Share Your Data With

We don’t share your data with third-parties in a way as to reveal any of your personal information like email, name, etc. However, some data is transferred and/or stored with third-party services we use, like cloud-based services and payment processors. This is done as a way to provide you with a better overall service and user experience.

Here are the services we use to make our own service better for you:

  • Convertkit – we store our client contact details for newsletters, announcements, and details about our courses. They can opt-out of these at any time.

  • Xero – we store purchase information so that it can be processed by our accounts team.

  • PayPal – we use Paypal as one of our payment processors. During checkout, a client will provide login information and credit card info. This information is processed directly within this gateway payment and we do not save it on our sites.

  • Stripe – we use Stripe as one of our payment processors. During checkout, a client will provide credit card info. These are all stored in the Stripe site.

Who Can See My Personal Information

If you have not a registered your details on our website or enrolled on a course, there is no personal information we have or can see about you.

If you are have registered your details and/or become a customer, your personal information can be accessed by:

  • Our System Administrator(s)

  • Our supporters when they need to (in order to provide support) get the information about the client accounts and access

How Long Do We Retain Your Data

When you make a contact us submission, comment on a blog post or sign up for our newsletter, its metadata is retained until (if) you tell us to remove it. We use this data so that we can recognise you and provide a good user experience.

If you register on our website, we also store the personal information you provide in your user profile. You can see, edit, or delete your personal information at any time (except changing your username).

How We Protect Your Data and What Data Breach Procedures We Have in Place

We protect customer data with the following site features:

  • We are entirely using SSL/HTTPS throughout all our sites. This encrypts our user communications with the servers so personal identifiable information is never captured by third parties without authorisation.

  • We use Cloudflare for our SSL/HTTPS protection, and in addition, Cloudflare Security Services protect and secure websites, applications and APIs against denial-of-service attacks, customer data compromise, and abusive bots. You can read more about the protection here.

In case of a data breach, System Administrators will promptly go through affected users and will attempt to reset passwords if needed after informing the user.

What Rights You Have Over Your Data

If you have an account on this site, have been a customer, a blog commenter or signed to our newsletter, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data that is vital to you being our customer (i.e. basic account information like an email address).

To contact us about your personal data, please visit our contact us page, and submit a request under “other” when asked, “what do you need help with?”

Changes to this Privacy Policy

Our Privacy Policy may change from time to time. If we decide to change our privacy policy, we will post these changes to this privacy statement on this page and other places we deem appropriate so you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it as required. Your continued use of the site after such changes have been posted indicates your consent and acceptance of such changes.

Happy Clients

"Joe was absolutely fantastic. Clear, easy to understand and extremely interesting. Way surpassed my expectations. Made something intimidating seem completely doable. Can't wait to get started and use all my learnings to improve our website."
Saskia Sidey, Leon Restaurants
"The search engine optimisation course was really good. It taught me how to manage SEO from a client perspective. The tools introduced are brilliant and really easy to work."
Lan Wang, Aol
"The SEO training was full of useful info and flexible and personal enough to fit it to my needs. Great!"
Jakub Sobik, Anti-Slavery
"The SEO training was excellent. Firstly, it’s a subject that’s invaluable for achieving success in the internet space we work in today. Secondly, the course was run in a professional way. And finally, the trainer clearly knows his stuff and enjoys sharing his knowledge."
Monica Kaiser, Direct Gov
"Our SEO course was brilliant. We wanted a deeper insight to SEO techniques and practices as we had a basic understanding and wanted more information on what we could be doing. Joe provided an excellent course and also showed us lots of useful software and sites for use in our job."
Hannah Isaacson, Eurostar
"Really interesting course aimed at our UX/Designers and Developers. Both groups found it highly informative and interactive in ways to improve natural SEO and where the future of SEO lies. Highly recommended!"
Lawrence Hunt, BAE Systems
"Joe provides a comprehensive overview of the topic, broken down into easily-digestible morsels, as well as great training materials. I wholeheartedly recommend the SEO Training for anyone interested in the subject, whether for work or hobby purposes."
Alex Johnson, Sky
"Joe was, first and foremost, very clear in his approach – he highlighted tips that will be of much use in our day to day working life and provided information relative to our particular field, be it the enhancement of product copy or social media. I would definitely recommend Joe to other businesses."
Nicola Copping, Harrods
"I have an understanding of SEO but with the help of Joe’s guidance, delivery and making good use of examples and explaining it in a way that made sense, it allowed for more of an interest and an insight. I would definitely recommend him to anyone interested in this area. "
Joey Cannon, University of Bath
"Very useful course, packed with lots of practical tips and tools to advance your understanding of SEO. Also great for equipping you to deal knowledgeably with a search agency, and more importantly, revealing where your budget can often be saved by doing it."
Lauren Kreisler, Official Charts
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