You’re looking for a job in online marketing … and you’re not sure where to begin.
There are hundreds of different websites that list jobs, and countless companies with a “careers” or “work for us” page. So how do you find a role that's a great match for your skills?
In this guide, we’ve rounded up 20 of the best places to turn to – plus a few extra ideas:
Generic job hunting sites
Generic sites offer the widest range of jobs, and may throw up possibilities you hadn’t previously realised were available. However, you may find you have to sort through a lot of results to find the roles that are most relevant to you.
Start your search with:
Reed.co.uk – claiming to be “The UK’s #1 Job Site”, Reed allows you to save jobs, and has an advanced search feature allowing you to hunt based on salary or other key factors.
Monster.co.uk – similar to Reed, but with a more advanced search feature, Monster lets you sign in with Facebook to “see who you know” – so you can find friends who are connected with roles you might apply for
Job hunting sites with a digital focus
On specialised jobs boards, a higher percentage of the positions listed will be relevant to you – making it easier to search and create your shortlist of positions to apply for. These boards may, though, have less functionality than large, generic sites, and sometimes a less user-friendly interface.
Start your search with:
Econsultancy – allows you to create a detailed search, selecting specific job functions that you want to perform and sectors that you want to work in.
Jobs in Search – focuses on search-engine related jobs (SEO, SEM, PPC) though also includes broader areas like web content management.
Jobs in Search Marketing – a high-quality list of mainly PPC and SEO jobs, from the organisers of BrightonSEO and Content Marketing Show.
The Guardian’s Digital Marketing Jobs – a range of positions, which can be filtered by a number of factors like salary and level.
Tip: Don’t apply through a recruitment agency: apply directly to the company instead. If the company hires you through an agency, they’ll have to pay a fee of thousands of pounds, and this means they'll be likely to favour candidates who apply directly.
Even though the job description provided by the recruitment agency won’t include the company’s name, a little bit of research should help you find out who it is. Knowing where you’re applying will also help you tailor your application to impress your potential employers.
Applying to SEO agencies
Do you want an agency role or an in-house role? If you’d enjoy the fast pace of an agency, then check out some of these. Where available, we’ve given links to their careers pages.
Unless otherwise noted, all agencies cover SEO, PPC and social media marketing; some also deal with Conversion Rate Optimisation (CRO) or email marketing.
If you don’t live in or near a major city, you might also want to look for smaller local agencies; try Googling for “SEO Agency + [your area]” or “online marketing + [your area]”. There’s a good chance that the companies appearing in the first few search engine results know what they’re doing!
Applying to niche companies
Plenty of companies have in-house roles for online marketers. To find these, think about:
- What industries have you worked in before? If you’ve been in retail, for instance, it might make sense to target a large online clothing or fashion business.
- What hobbies or interests do you have? You could combine business and pleasure – if you love ski-ing, for instance, try a company like Crystal Ski.
- What large employers exist in your area? You may not want to relocate – and you may also have an advantage when it comes to helping with local search.
Using social media to find jobs
As a savvy would-be online marketer, we’re sure you already have accounts on LinkedIn, Twitter and Facebook. These are good places to find out about jobs that you might otherwise miss. Try:
- Setting up a Twitter search column in HootSuite or TweetDeck for “online marketing job” or the #onlinemarketing hashtag.
- Joining Facebook and LinkedIn groups related to online marketing careers, or your specialities (such as PPC or SEO) – other members may post job leads. Try the LinkedIn UK Marketing Network in the UK – you can join relevant subgroups for specific areas.
- Following any SEO agencies that you might be interested in working for – they may well mention jobs via their social media accounts, even if they don’t have a dedicated jobs / careers page on their website.
Tip: Make sure your LinkedIn profile is complete and up-to-date. 93% of job recruiters use LinkedIn to find potential applicants – plus there’s a very good chance that your social media profiles will be scrutinised when you apply for an online marketing role.
Networking, conferences and other offline events
80% of today’s jobs are landed through networking.
(ABC News, quoted here)
80% of Jobs are never advertised and instead filled through networking and employee referrals.
(CNN, quoted in The 5 Secrets of Networking)
Networking face-to-face at conferences and events may sound a little old-school, but it’s a very effective way to develop new contacts and to get to know big and small players within your industry.
Some good places to begin are:
a4u expo – annual conference in London (plus Europe and the USA), includes all aspects of performance marketing.
BrightonSEO – free conference, twice yearly.
Content Marketing Show – free conference in London, from the organisers of BrightonSEO.
London SEO – includes free beer, though takes place irregularly (check the website for details).
OxonDigital – digital networking event in Oxford, around once every 4 months. Usually includes a free drink from the event’s sponsor.
SES (Search Engine Strategies) London – annual conference, usually February. Covers all aspects of digital marketing.
SMX (Search Marketing Expo) London – annual conference, usually May.
For more events, take a look at Meetup.com: Search London and SEO 5-a-side football are two meetups that we like and often attend. Meetup supports events across the UK, and you might be surprised how much you can find locally. (If you can’t find an event in your area, you can always start one yourself!)
Good luck with your job hunting ... and once you find a great position to apply for, make sure you tailor your CV to the role and prepare to impress at the interview.