After our look at seven embarrassing social media fails, it’s time to turn to companies who are getting it right.
These are business who’ve proved themselves agile enough to respond with grace and humour, often in tricky situations or with the clock ticking. Whether you’re a solo-preneur or a social media manager for a big company, these all serve as great examples of how to get social media right:
After a humorous comment on the Bodyform Facebook page gathered nearly 40,000 likes in under a day, prompting a Mashable post, Bodyform responded with a great video that went viral (it currently has almost 3 million views on YouTube).
Image from Man’s Strange Maxipad Rant Captivates Facebook, Mashable.
Oreo created an eye-catching rainbow Oreo Cookie image to show their support for Pride day on June 25th – gaining a lot of attention, and a generally very positive response.
Image from 10 Social Media Risks MOST Companies Are Too Afraid to Take, HubSpot.
As we saw in the social media fails, it’s all too easy for employees to accidentally tweet from a company account rather than a personal one … and this can cause a lot of embarrassment all round.
When a Red Cross social media specialist accidentally sent a tweet from the wrong account, Red Cross responded admirably:
Images from Red Cross Does PR Disaster Recovery on Rogue Tweet, Mashable.
With the Pinterest description “#pinning things that inspire us to build, power, move, and cure the world,” General Electric’s account emphasises humour as well as their humanitarian aims. It’s a world away from the “boring engineer” stereotype that potential customers might have had.
Image from 4 Brands Defying Pinterest Stereotypes to Their Advantage, Business2Community.
In an attention-grabbing campaign, F Cancer, Women’s Health and Men’s Health magazines combined to encourage women to check their breasts for lumps. As well as a provocative slogan, they produced pre-written postcards for women and men to share.
Image from Cancer Campaign Tells Women: ‘Touch Yourself’, Mashable.
The Starbucks Pumpkin Spice Latte is an eagerly-awaited autumn treat for many coffee fans in the US … and Starbucks have capitalised on this with a Facebook game / competition to determine which city will get the drink first.
Image from Earn the Most Points to Get the First Starbucks Pumpkin Spice Latte, The Gamification Corporation.
It’s great to see companies getting it right … and if you’re looking to take your own social media strategy further, why not take inspiration from one of the examples above?