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Customer Reviews

First Take

After spending money on several different independent SEOs and getting absolutely nowhere, I wanted to educate myself better to avoid hiring cowboys, and where possible be able to work on the site myself. I found the training achieved that and more. The takeaway material was much more substantial than I expected, the trainer was approachable and the lessons learned were invaluable.

- Pete Walter, First Take

The Original Tour

I found the SEO training course offered by Zen Optimise very useful indeed. The course is offered at a pace suitable to all levels. It is tailored to the audience in the room is interactive throughout. Joe was more than willing to pause, and using examples answer any queries or common misconceptions that people had. Everyone wants to take knowledge gained from a course back to their office where they can utilise and achieve results – and that is one of the great things that this course achieves. After all it does say “actionable training courses” on the website. Finally, I want to say thanks for all the tips, really cool tools, and especially the personal attention you gave to me and our website.

- Pearse Dillon, The Original Tour

Kogan Page Publishers

Thanks for the wonderful SEO training today. Really enjoyed it and will be recommending.

- Razwana Quadir, Kogan Page Publishers


I just wanted to say thank you very much for yesterday – I was very pleased with how it went and what you covered and think we all found it enormously insightful. Now very much looking forward to the Intermediate course ?

- Alison Crabb, Exsus

Link Simulation and Training

Just wanted to say thanks so much for the course on Tuesday, which I found very informative and extremely useful. Will hopefully see you again in April for the next session!

- Jane Wakeford, Link Simulation and Training

Kadmos Consultants

It is a very informative course which leaves you with lots of useful tips, online tools, and a clear action plan. I like Joe's subtle approach to marketing, which is miles away from the traditional aggressive marketing often associated with the word. For me a lot of it was about effective communication. Highly recommended!

- Helena Sheizon, Kadmos Consultants

Not In Shops

There is a lot of useful information if you are new to blogging. and the course provides a great overall introduction. Thank you also for editing the first blog post for me – I made your changes and it has made significant sales already.

- Rachel Moore, Not In Shops

Hi-Level Mezzanines Ltd

I attended the very first Zen Optimise Content Marketing training course. The training was very thorough and was not rushed, there was time to reflect and speak about ideas as well as plenty of opportunity to ask questions that were not covered in the material. The class size was great, there was enough people to bounce ideas off but it wasn't too busy that people couldn't speak when they wanted. I learnt a lot of useful hints and tips that I think will definitely help the business to progress and I look forward to the next course that I attend.

Newton Waterproofing

- Lucinda Muschialli, Newton Waterproofing Systems

Hugh James

Zen Optimise provided us with thorough and in-depth training that will go a long way towards helping us improve our in-house SEO efforts. As someone who feels I have a good knowledge of on-site SEO techniques, I still learnt a lot of useful tips and tricks, especially when it comes to off-site link building. Would definitely recommend.

- Chris Jenkins, Hugh James

The pension Planner

Not having actively practiced / researched the art of SEO, I like many others sought advice through various agencies claiming to be “SEO Specialists” and confident in their approach to increasing traffic to our business through natural rankings – which was never the case and cost my business dearly over the last 24 months. The course was well detailed, provided a wealth of knowledge that I doubt most agencies have ever heard of and to top it all off we were given various course material to make reference to afterwards. I would most definitely recommend the course to any individual looking to gain an in-depth overview of the whole SEO spectrum – 5* out of 5*

The Pension Planner

Having worked with 2 agencies, and spending considerable money both professing to be experts we experienced very little in the way of progress. We attended the SEO workshop and it was like the clouds had parted, and a ray of light shone through. I would highly recommend the course to anyone interested in learning more about SEO. The course materials were also excellent and have provided a valuable reference point

- Andrew Hursthouse, The Pension Planner

@DebsReid_ (from Twitter)

- Deborah Reid, @DebsReid_ (from Twitter)

SMMT Industry Forum

With responsibility of maintaining and promoting the company website in a very competitive climate I was keen to build on my limited knowledge of SEO techniques and practices. The training provided by Zen Optimise was thorough, informative and has equipped me with the tools, techniques and insider knowledge that I need to help promote our website even further.
The trainer was knowledgeable and was able to answer any questions that were thrown at him. I would thoroughly recommend the SEO training from Zen Optimise, they know their stuff!

- Andy Parton, SMMT Industry Forum

Very PC

I highly recommend Zen Optimise’s SEO courses. I spent a couple of days with Joe Williams on the SEO Introduction and SEO Intermediate courses and the amount of knowledge you gain from the courses is amazing.

What I liked about the courses were that the exercises focussed on your own site and Joe was more than willing to answers questions based on that.

The courses were really insightful and you’ll come out feeling a lot more confident about doing your own SEO! Thanks Ben

- Ben Palmer, Very PC

Newton Waterproofing Systems

The Zen Optimise SEO Training Course was highly informative and very useful. It gave me lots of very practical advice about how to better optimise our website and kept me up to speed with Google algorithm developments. The trainer is very knowledgeable and engaging – my only complaint is that I left with a very long to-do list.

- Lucinda Muschialli, Newton Waterproofing Systems


I attended the SEO course which was great. The day was full of very good relevant information which I found really useful and it should help improve my website in Google ranking.

- Ahmed Makda, Trifibre

@Holliewilmot (from Twitter)

- Hollie Wilmot, @Holliewilmot (from Twitter)

Brown Shipley

I have some experience on SEO but attended the intermediate course to help me better understand how I can apply all the different aspects of this discipline to the benefit of the company I work for. The trainer has a deep understanding of this subject and having a small class size let everyone ask questions and interact. I was particularly impressed with the unique research and materials prepared for each business attending the course. An informative and eye opening day and would recommend to anyone.

- Adam Robert, Brown Shipley

Hayes IT

I attended both the introduction to SEO training and the intermediate SEO training courses on consecutive days. I would highly recommend both, as I learnt an awful lot. The course is great and I was introduced me to some extremely useful SEO tools. Short breaks were timed perfectly, as the course can be a little intense at times. Overall , I could not recommend the course highly enough.

- Charlie Hall, Hayes IT


After spending several thousand in agency fees we nervously booked a two-day in-house training workshop to cover both the introduction and intermediate SEO course with the aim of being able to internally manage our own SEO programme going forward. Joe’s advice and practical sessions were relevant and focused exactly on our need as a business using our own website to demonstrate the principles being taught. He is very knowledgeable about the subject and our team are looking forward to putting these techniques into practice and improving our search engine rankings.

- Rhian Riley, Keylaw

@freshwebs (from Twitter)

Will Decorate

The seo training course was informative and well structured. There is a lot of information to take in for someone relatively new to the subject like myself but the trainer is more than helpful with any follow up questions I have had since the course. I would recommend doing the introduction course if you are new to the subject and then the intermediate once you’ve been able to apply the techniques.

- Chris Pulyk, Will Decorate

QVS Marketing

A well structured training day full of information and helpful tools. The trainer is informative and had a great rapport with everyone on the course. I would thoroughly recommend this to anyone trying to enter the world of SEO.

- Clem Leek, QVS Marketing


The intermediate SEO training course was brilliant, teh trainer clearly knows his stuff. I learnt loads of practical things that I could take away from the training course and apply to our own websites.

- Hannah Matthews, Inviqa
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