SEO Training for Managers and CEOs

Want to get better SEO results? Whether you’re managing in-house staff or overseeing an agency, learn how to get the most out of your team, make smarter decisions and gain more search engine traffic.

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Featured SEO Courses for SEO Specialists

Our SEO Custom package lets you personalise your SEO learning by selecting the three most interesting to you SEO courses. Here are the three courses we feel are a good fit for an SEO Manager or CEO:

Strategic SEO

Strategic SEO

SEO Custom By Joe Williams

Competitor Research

Competitor Research

SEO Custom By Joe Williams

The Strategic SEO course is our signature SEO Custom course and links many of the other courses together. As a Manager of SEO or as a CEO, you know the importance of thinking strategically and keeping up with the latest SEO trends.

SEO can seem like a dark art, making managing it seem tricky. In reality, SEO is mostly common sense. Our SEO for Managers course will teach you how to choose the right SEO professional, assess their knowledge and skills and help them be most productive at their job so you can achieve your business goals.

The Competitor Research and Strategic SEO course go hand in hand. You can think of the Competitor Research course as an SEO-specific SWOT (Strengths, Weakness, Opportunity and Threats) analysis, which will reveal strategies working in your industry.

SEO Custom: Personalise Your Learning

Pick any 3 SEO Custom Courses

We feel the Strategic SEO, SEO for Managers and Competitor Research courses are a good fit for SEO managers and CEOs, but you are free to pick any three from the above nine SEO Custom courses. If you want more, consider our SEO Complete package, which includes all the SEO Core courses, all SEO Custom courses and some exclusive extra courses.

Plus, 9 SEO Core Courses

9 mini SEO courses

SEO Core By Joe Williams


Learn Anywhere. Any Device. Anytime.

Online SEO Training

Our SEO courses play-friendly on any online device, so you have the freedom to take it wherever you go. You’ll learn SEO through engaging video lessons and we’ll always walk you through the practical steps you need to take next. 

Snackable lessons

Snackable lessons

Short, sweet, and extremely filling: our bite-size lessons are easy to follow and to the point.

Stay up-to-date with Google

Stay up-to-date + retrain

SEO and search engines change fast. We stay up-to-date so you can too.


PDF downloads

Execution is key. Become a task master by using our downloadable PDFs, frameworks and action plans.


Video + text

Take control of your SEO. Through fun, informative videos that reinforce learning through reading transcriptions.


Assignments + quizzes

The best way to learn is by doing. Practice your knowledge and test it through our assignments and quizzes.

Free updates + lifetime access

Free updates + no hidden costs

Future updates to all our SEO courses are inclusive of the price you pay when you sign up.

Next Steps

Enroll online or contact us to discuss whether the SEO  core course is light for you. We have lots of happy customers because we really know our stuff.