Stage 1: Base

Here’s the thing, nobody starts at the top of search engines. We all start at the same spot: we all start at basecamp. The Base stage of the course is where we learn, then implement the basics,  laying the foundations for our journey up “Mount Google”.

Module 1: Foundation

Before you master a topic, you need to understand the fundamentals. In the foundation module, you’ll discover how search engines work, what makes a top search engine ranking and how to respond to recent SEO changes.

Lessons

10

Duration

67 mins

Frameworks

1

Module 2: Keyword Research

Picking the right keywords act as a compass; they ensure you head in the right direction. In this module, you’ll learn how to carry out effective keyword research and get the most out of Google’s Keyword Planner tool.

Lessons

9

Duration

65 mins

Frameworks

2

Module 3: Keyword Placement

Once you know the keywords you’d like to rank for, you need to know how to weave them into your content. Here, you’ll learn how to do this for important on-page elements, such as titles, headings and body text.

Lessons

10

Duration

83 mins

Frameworks

3

Stage 2: Climb

The Climb stage of the course will help you sharpen your SEO skills further. You’ll get clear about who your market is, how best to serve them and from a technical point, you’ll ensure your website is search engine friendly.

Module 4: Clarify Your Audience

When you clarify your target audience, you can better serve them, and this makes SEO easier. You’ll learn the three types of target audience, what their needs are, and how to persuade them to take action on your site.

Lessons

7

Duration

51 mins

Frameworks

4

Module 5: User Satisfaction

User satisfaction ensures searchers find what they are looking for. You’ll be guided through how to optimise for Google’s RankBrain, how to pass two user satisfaction tests, and how to make your pages load lightning fast.

Lessons

7

Duration

54 mins

Frameworks

4

Module 6: Technical Optimisation

 

Technical optimisation makes it easier for search engines to crawl, index and rank your webpages. You’ll learn how to use Google Search Console effectively and how to carry out an on-site audit and action plan.

Lessons

7

Duration

67 mins

Frameworks

3

Stage 3: Rank

The Rank stage is where the rubber hits the road. Here, we turn knowledge into action—setting out the path for you to follow, so you make immediate progress.

You’ll know what steps to take to rise to the top of ‘Mount Google,’ no matter the sector you work in.

Module 7: Off-Page Optimisation

Google announced that backlinks are still one of the top three ranking factors, so they matter a great deal. You’ll learn what makes good and bad backlinks, how to research your competitors’ backlinks, and how to create link-worthy content.

Lessons

7

Duration

TBC

Frameworks

TBC

Module 8: Future-Proof Your SEO

It’s not enough to do what’s working now; you need to plan for the future. I’ll show you how to optimise for voice search, how to build a wall of search engine credibility and how to implement the spiderweb content strategy.

Lessons

7

Duration

TBC

Frameworks

TBC

Module 9: Rankings That Stick

In the rankings that stick module, you’ll connect the dots and turn insights into action. You’ll learn my number one SEO tip, the common reasons why most SEO fails and the actions you need to take to rank for the most important keywords.

Lessons

7

Duration

TBC

Frameworks

TBC

SystemiSe Your SEO

Guesswork, Hard Work or Frameworks?

You can do SEO through guesswork, hard work or frameworks. At Tribe SEO, we prefer frameworks. These one-page “cheat sheets” save you time and ensure you always know what step to take next. Simply watch a lesson, complete the framework and make progress along your SEO journey.