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Category: Strategy

Why We Rebranded
Why We Rebranded (and the Lessons Learnt Along the Way)
In 2018, we changed our brand from Zen Optimise to Tribe SEO. Of course, our domain name changed too. Moving from one domain to another is bit like moving house
Backlink Analysis in a Hummingbird World
Backlink Analysis in a Hummingbird World
Google keeps evolving ... which means your SEO needs to keep evolving too. For example, are you doing backlink analysis like this: If so, you may be in need of a change but first, let's review how Google’s evolved over the past seven years. From Strings to Things In 2012, Google announced the introduction of […]
Ways to Pick the Perfect Brand Name
5 Ways to Pick the Perfect Brand Name
You have a fantastic start-up idea. We'll show you five ways to pick the perfect brand name that resonates with your customers and your vision.
Outstanding UK Agencies
5 Outstanding UK Agencies Answer Questions About Breaking Into Digital Marketing
Want the inside tips in how to make it big in the digital marketing world? We've interviewed experts from five top UK agencies about what it takes.
Zen Optimise Performance Review
What You can Learn From Zen Optimise's Performance Review [Guest Post]
(Guest post.) Joe hired me to tune-up Zen Optimise. Here's my documentation of the process, showing you what you should be doing to speed up your site.
Your Next Website Design Launch
How to Launch Your Next Website Design without Destroying Your Search Engine Reputation
To help you avoid a website redesign SEO disaster, we've outlined the steps you need to take to maintain your site’s search engine ranking.
Great Content Isn't Enough
Great Content Isn’t Enough and You Know It
Don’t just assume that if your content is great, it will deliver a return on investment. You need to work hard to get your content visible to the right people at the right time.
How to Add Personality to Your Brand
How to Add Personality to Your Brand
Bland, boring posts and updates won’t do much to advance your business. Here's how to pack your content with personality, and draw in more customers.
Personal Branding
Personal Branding: What it Is and How to Get it Right
What shows up when you Google your name? If you're not dominating the search results, or if there's negative press, we show you how to turn things around.
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