Ten Smart Things You Can Do To Build Trust Through Your About Page [With Examples]
Is your About page working well and building prospects' and customers' trust? Or is it a wasted opportunity? Learn from these 10 examples of good practice.
Content Repurposing: What It Is, Why You Need It, and How to Do It
Do you spend a lot of time creating content? Save time and effort by repurposing some of it. We explain what that means, and run through 12 ways to do it.
Six Great Alternatives to MS Word and Mac Pages for More Productive Writing
Do you find yourself struggling to focus when you write? Maybe it's not you ... it's your software. We suggest some great alternatives to try out today.
Content Marketing: An Old Technique That’s Hugely Important in Today’s Social Media World
Content marketing has been around for longer than you might imagine. We explain its history, and give you crucial tips on how to succeed with content today.
Why Storytelling is Such a Powerful Marketing Technique
"Storytelling" isn't just another marketing buzzword: it's a powerful way to build an emotional connection with your audience. Here's why, and how.
Why Cornerstone Content Matters
Learn how to create high-quality content that draws potential customers into your site, solves their problems, and helps them to trust and like you.
How to Add Personality to Your Brand
Bland, boring posts and updates won’t do much to advance your business. Here's how to pack your content with personality, and draw in more customers.
Why Google Wants Every Business Using Google+
In the age of Google's Hummingbird, find out why Google is keen for you to use Google+ in your business and help it become and better search engine.
8 Reasons Why Your Business Blog Sucks
Does your business blog suck? Check it against each of our 8 reasons to be sure it doesn't! (If it does, we've got plenty of tips on how to fix it fast.)