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Building a Community Around Your Content From Scratch

by Matthew Barby Matthew Barby | Jul 24, 2014 | Archive

Every brand that’s focusing their marketing efforts on content marketing has the word community on their mind. Growing an engaged and active community around the content that you’re developing is the holy grail of marketing. We’ve seen businesses like Snapchat and...
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How to Launch Your Next Website Design without Destroying Your Search Engine Reputation

by Joe Williams | Jul 17, 2014 | Archive

Let’s get right to the point. SEO is a lot of work. A lot of hard work. If you want to be found, you need to be relevant. You’ll need to research keywords, select the best ones and carefully work them into your content in a way that both readers and search engines...
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Great Content Isn’t Enough and You Know It

by Matthew Barby Matthew Barby | Jul 10, 2014 | Archive

Getting your content out there isn’t easy. There’s nothing more demoralising than spending a huge amount of time, energy and resources (i.e. your hard-earned cash) on developing great content for it to just become lost in the noise of your industry. Great content...
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Ten Smart Things You Can Do To Build Trust Through Your About Page [With Examples]

by Ali Luke | Jul 8, 2014 | Archive

Is your About page working as hard for you as it should be? For many companies engaged in online marketing, the About (or “About Us”) page is one of the most-viewed pages on their website. After all, if someone finds you through a tweet or blog post, one of the first...
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Content Repurposing: What It Is, Why You Need It, and How to Do It

by Joe Williams | Jun 23, 2014 | Archive

Do you ever run out of ideas, or feel that some of your best ones aren’t getting the attention they deserve? There’s an easy solution: repurpose your existing content to create something brand new. Repurposing content can be as simple as creating a downloadable...
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7 Powerful Ways SEMRUSH Can Help You Become an SEO Superhero [Review]

by Joe Williams | Jun 19, 2014 | Archive

If you’re looking for a tool to spy on, learn from and gain insights from your competition, and you want magical SEO superhero powers, you need to check out SEMRUSH. Really, it’s that good! And if you’ve already given it a try, keep reading as you may have missed some...
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