Ali Luke

Ali Luke

Why Cornerstone Content Matters

One of the best ways to attract new customers to your website is to provide them with high-quality content that answers their questions or solves their problems. “Cornerstone content” (sometimes called “pillar content”) forms the foundation of your blog. These posts...

How to Add Personality to Your Brand

Is your content marketing drawing customers to you … or turning them off? Bland, boring, dry posts and updates won’t do much to advance your business. Potential customers (and existing ones) will be much more attracted to content that’s packed with personality....