Ali Luke

Business Using Google+
Why Google Wants Every Business Using Google+
In the age of Google's Hummingbird, find out why Google is keen for you to use Google+ in your business and help it become and better search engine.
Why Your Business Blog Sucks
8 Reasons Why Your Business Blog Sucks
Does your business blog suck? Check it against each of our 8 reasons to be sure it doesn't! (If it does, we've got plenty of tips on how to fix it fast.)
Ideas for Blog Posts
21 Grab-and-Go Ideas for Blog Posts
Here are 21 ideas (plus examples) that you can take and run with. We’ve made them specific but we’ve also made them broad enough to apply to any field.
Personal Branding
Personal Branding: What it Is and How to Get it Right
What shows up when you Google your name? If you're not dominating the search results, or if there's negative press, we show you how to turn things around.
Why an Internship
Why an Internship Might Be for You – and How to Get One
Are you planning a career in online marketing? An internship could give you the edge you need. We explain what you need to consider, and where to find one.
Agency or In House SEO Job
Agency or In-House Job? 11 Considerations to Decide What’s Best for YOU
As a new digital marketer, you need to decide: agency role or in-house position? We give you 11 key points to consider so you can choose the right path.
Brilliantly Right on Twitter
Seven Big Brands Getting It Brilliantly Right on Twitter
We’ve rounded up seven great companies getting things brilliantly right on Twitter, with examples from each one and "lessons learned" for you to apply.
LinkedIn Profile
10 Powerful Tips to Optimise Your LinkedIn Profile
Is your LinkedIn profile attracting potential employers ... or is it just gathering dust (or worse, creating a poor impression?) Fix it with our tips.
Covering Letters
Covering Letters: The Dos and Don'ts (Plus Handy Template)
Your covering letter must make a great first impression if you want to land a great online marketing position. Here's how to get it right (inc. template).
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